assion; Pain; Progress: Powerful words individually and together they make up the vision that is manifested in the lifestyle brand Live Mechanics. Created by Osa Odiase, the brands colorful, powerful and meaningful designs with messages derived from the struggles of daily life seek to inspire and empower youth.
The philosophy of Pain, Passion and Progress guides the creative aspect of the brand and fuels the message that Live Mechanics hopes to convey to consumers. Combining this idea with unique creative flair has allowed Live Mechanics to achieve success in the fashion industry.
Live Mechanics’ passion is found in their dedication to produce a unique product that transcends various cultures, lifestyles and trends. With this passion comes the realization that pain and disappointment are inevitable. Sacrifice is part of the journey to success; yet, dedication to your ultimate goal leads to progress. Using this threefold philosophy as a guideline, Osa hopes to inspire young people globally to pursue their goals, whatever they may be.
In addition to the triple P philosophy, each article of clothing is designed with individuals in mind. The creators understand that in order to reach their market, they must engage in an imaginary dialogue with their target consumers to better understand the designs, fabrics and styles that are lacking elsewhere in the marketplace. As a result of this unique collaboration, the line’s urban flair includes the fusion of music, art and political awareness. Live Mechanics ability to create graphics around historical and present day happenings causes fashion to meet activism.
Based in California, Live Mechanics began working toward their dreams in 2000 by first printing t-shirts and sweatshirts, soon building a strong underground following. Today, Live Mechanics boasts a full-scale men’s line and is preparing to launch a line for women.
As a leader of a brand that understands that life’s struggles bring individuals to persevere, achieve their wildest dreams through hard work and dedication, Osa truly knows the secret to success. Live Mechanics, with it’s eye-catching motivational designs and political edge, sets itself apart from the crowd. Through faith in their vision Live Mechanics gives us, as individuals from around the world, not only clothing to live our lives in, but inspiration to follow our dreams.
To stay up to date with the latest fashion styles and trends by Live Mechanics visit their webiste, myspace page, and blog.
By Dyani Vanderhorst
